Given the current downturn in hospitality business driven by altered consumer habits and restrictive legislation, pub owners are looking to new ways of retaining and generating revenue. We’ve seen a steady stream of savvy publicans appealing directly to business folk by offering nicely bundled F&B and facilities in their establishments.
In this blog, Xenowledge’s Associate Consultant for PR & Marketing, Mark Ferguson, shows us how any hotel, restaurant or hospitality business can harness the power of Public Relations to drive their business forward.
Having endured months of uncertainty and financial disarray, the hospitality sector is finally seeing some green shoots. Many governments in Europe are lifting restrictions and encouraging the return of tourists in a bid to kick start their visitor economies. That’s great news, isn’t it?
In the hospitality world, there’s one phrase which keeps coming up again and again: guest experience. We’re told that we need to create it; that our customers yearn for it; that it’s the holy grail and the standard on which we are measured.