Thinking about selling or acquiring a software business?

We’re here to help.

John Jones

Hi. I’m John and my background is SaaS software from time as Managing Director of one of the UK’s foremost SaaS hotel property management system (“PMS”) providers, which we took from a small, regional company with a legacy product and transformed it into a significant player in the online SaaS sector.

Having taken the company as far as we could, a new journey began to find an appropriate owner with the resources and strength to begin a new chapter of growth. We cared deeply about the future of the company we had built, and that’s when we realised that locating a respectful buyer wouldn’t be easy.

Having experienced that pain, I wanted to help software business owners across all sectors and in a similar position so they wouldn’t have to face the same challenges. That’s why we set up Xenowledge.

I’ve been called “a consummate networker” and I am passionate about introducing buyers and sellers to create beautiful futures together. In a nutshell, that’s what we do.

Lesley Smith, Commercial Partner at mergers and acquisition introducers Xenowledge Ltd.

Lesley Smith

I’m Lesley and my role is to help long-term businesses find new futures for their pride and joy. My background is in providing board-level consultative services in the financial, human resources and hospitality sectors in the UK and internationally.

The trust given to us by business owners looking to exit their multi-decadal companies is a privilege I’ll never take for granted. Getting close to founders, directors and shareholders of SaaS companies worldwide to understand where they’d like their business to be is always exciting and it’s something I have enjoyed throughout my career. That’s because every business I work with, from owner-managed companies through to blue chip PLCs, presents a thrilling opportunity for me to make a very positive impact.

SaaS business owners dealing with me will find that I have a natural understanding of the many dynamics of business: the interplay between staff and customers; structures; people and challenges. When it comes to selling a long-established software company, owners and founders will be as concerned with the human and emotional elements, as they are with the hard numbers. At Xenowledge, we always remember and respect your company’s journey when evaluating potential buyers. I am delighted to have the opportunity to be alongside John at Xenowledge, a brand which represents everything I believe in. With Xenowledge, you’re in great hands.

What makes Xenowledge different? Simple – we’re operators, not financiers. We’re approachable business people who simply want to see company owners happy with their new ownership decision, in a spirit of honesty, transparency and empathy. We facilitate introductions to appropriate opportunities in the UK, Europe and internationally, based on the sellers’ wishes.

If you are thinking about new futures for yourself and your company, we would love to hear your story and discuss how we will find the right acquirer or seller. Contact us for a friendly, confidential chat.


Xenowledge is an introducer specializing in the hospitality and vertical market software sectors.

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UK +44 7968 283329
GR +30 6987748509

Registered Office: 7 Bell Yard, London, WC2A 2JR, UK

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