We introduce buyers and sellers of SaaS companies.

Hi, I’m John Jones and our company finds great futures for vertical-market software companies. Everything we do is about securing the right partner at the right time to enable owners, founders and boards to meet their corporate and personal objectives.

There comes a time when software companies need help get to the next level, right at a time when the owners are looking forward to a more relaxed lifestyle after decades of building their business.

As operators rather than financiers, we understand the passion with which you have built your business; the pride and trust you have in your staff and customers and of course the emotion you have invested to build a winning company. Finding the right home for your business can be a challenge.

Using our extensive network of buyers and drawing on hard-won experience in the software sector, we’ll introduce you to the best matches for you and your business, based on what is important to you.

Who do we work with?

Our client acquirers reflect our own values: honesty, integrity, respect and approachability. We only work with buyers to which we would be happy to sell our own cherished business, which means we look for those offering long-term investment and a home for life. We do not work with buyers seeking to buy-to-sell or asset-strip and only introduce to those interested in our client-sellers’ back-stories, history, legacies, beliefs, values, staff and customers.

Are there any specific criteria?

Our client-acquirers always look for great businesses with potential for growth. Although each buyer will have different criteria, typical characteristics might be:

  • A mission-critical product serving a specific market
  • A long-established company
  • A strong and loyal customer-base
  • A product ripe for development or improvement, particularly migration to a web-based tech-stack
  • 15+ staff
  • Annual recurring revenues of between $3m and $25m

However, there are no hard and fast rules and we welcome conversations with owners whose companies do not fit neatly into the above list, on a nothing ventured nothing gained basis.

We pride ourselves on being honest, approachable, transparent and empathetic in everything we do, always respecting sellers’ criteria for selecting the next owner of their business.

For a confidential and friendly chat, please do get in touch. We’d love to hear from you.


Xenowledge is an introducer specializing in the hospitality and vertical market software sectors.

Get in Touch

UK +44 7968 283329
GR +30 6987748509

Registered Office: 7 Bell Yard, London, WC2A 2JR, UK

Opening Hours

9:00 am – 5:00 pm
9:00 am – 5:00 pm
9:00 am – 5:00 pm
9:00 am – 5:00 pm
9:00 am – 5:00 pm

Company Registration 12245515